BRAND STRATEGY + DESIGN

Turn all the possibilities in your head into a brand people look for by name

See How Every Project Starts

Whether you’re creating a product people can hold…

  • Brand name

  • Brand identity

  • Packaging design

  • Product labels

  • Unboxing experience

  • E-commerce website

  • Copywriting

  • Email marketing

  • Social media templates

  • Seasonal ad campaigns

  • Launch materials

  • New product lines

Or a place people can step into…

  • Brand name

  • Brand identity

  • Environmental signage

  • Print collateral

  • Merchandise

  • Booking website

  • Copywriting

  • Email marketing

  • Social media templates

  • Event and launch materials

The thread running through every part of your brand starts with the strategic decisions behind the design

“I really appreciate the design kit Tasha put together for us. I've been using it A LOT, and the flexibility she built into it has been incredible. It's allowed us to stitch together a common brand feel across EVERYTHING. Program and posters, signage and banners, newspaper ads, digital assets...It's consistent and clean!”

—Joe, Puppet’s Up! Festival

“I had no clue what I wanted my branding to look like and was worried that it would take forever to figure it out. Tasha took my brain dump and made sense of all the noise in my brain, but she also created absolutely magical branding that was better than I ever imagined. Everyone I’ve shown my new branding has said it represents me and my business so well. I can’t wait for the world to see it too.”

—Aimee, Waddell Media

Strategy before scope

Direction before design

Clarity before commitment

The Brand Plan

Our Signature Brand Strategy Service

The Brand Plan is the first phase of every project. It works out what your brand actually needs and why, then turns that thinking into a researched creative direction and a tailored scope for the design work that follows.

Together, We’ll:

  • Put words around what the business stands for and where it’s going
  • Look closely at what your customers care about and how they make decisions
  • Study the competition and the trends your brand needs to stand out from
  • Translate what we learn into a visual direction with a reason guiding every choice
  • Map out clear options for the design work we can take on together next

3 Weeks · 90-Minute Call · 1 Revision · 25-Page Guide

$1,250 CAD

Inquire About Your Brand Plan

Flip through a few Brand Plan pages

Understanding your brand beyond the design gives us more freedom in the design

Plan

We study your business, your customers, and the brands competing for their attention so you feel confident investing in what your brand needs.

Build

We turn the plan into a brand identity, then bring it into the packaging and e-commerce website for your products or the signage and booking website for your space.

Expand

As your business grows, we’ll extend the same creative direction into new products, locations, and campaigns so every addition feels like part of the same brand.

Frequently Asked Questions

  • The Brand Plan is designed for ambitious founders of products or brick-and-mortar spaces. We especially love working with beauty, food and beverage, home goods, hospitality, and wellness businesses.

  • Every Form + Flow project starts with The Brand Plan because every design decision needs a strategic foundation behind it. It gives us a creative direction to follow, so the thinking behind your brand carries into every form it takes.

  • The Brand Plan starts with you completing an in-depth questionnaire while we study your business, audience, market, and design possibilities. We’ll share what we find and hear your (wonderfully messy) ideas on a 90-minute call, then turn everything into a custom 25-page guide with the strategy, creative direction, and options for what we can design together next. One revision and an optional follow-up call are included.

  • Included in The Brand Plan is a custom proposal for the design work your brand needs next. That might mean a full identity, packaging, and e-commerce website for a product brand or signage and a booking website for a physical space. We can also create copy, email marketing, social templates, merchandise, and campaigns, and can keep working with you as new products and locations come to life. Tasha, Form + Flow’s founder and creative director, leads every project and will bring in trusted copywriters, developers, ad strategists, printers, and other specialists based on what the work calls for.

  • Your design scope will depend on what we uncover during The Brand Plan. As a guide, projects combining a brand identity with a focused set of launch materials typically range from $6,500–$9,500 CAD. Larger projects that include brand identity, a full packaging system, and a multi-page website typically range from $17,500–$24,500 CAD.

Eventually, the idea that sparked your business leads you in directions you couldn’t have planned for at the start

Another product develops, another space becomes possible, and the experience you tested out earns a permanent place in your business.

Start With Your Brand Plan